Any way you slice it, BROADCASTING via Social Media and Marketing is ON THE RISE. For the Real Estate agent, the applications and methods create neighborhood networking on a global scale. Systems like Twitter, Facebook and Friendfeed can deliver a steady stream of relevant information to consumers, be it a new listing, an open house, or "just in" market news from the financial world. These applications utilize what some refer to as "micro blogging"---an efficient way to generate real-time information with only a few words (140 maximum on Twitter). As a member of the ActiveRain community, a primary network for Real Estate, I find that these byte-sized bits of broadcasting know-how, sandwiched between me and my networks, is feeding a steady stream of information & resources, opportunities, and professional relationships,all of which have added the greatest value to my business and my personal outlook for business, since becoming an ActiveRain member over a year ago.
BLOGGING is a lot like HOMEMADE BREAD. Breadmaking is a favorite pastime of
mine, and something I used to do quite often when computers were non-existent. It was a way to connect to a center of rhythmic remembrance and movement beyond my immediate world, kneading thoughtful content, clarity, hope, patience, and the simple joy of sharing a slice of life with those around me. Similarly, BLOGmaking organizes some basic ingredients and works them up into something tasteful that can feed a targeted market (which for me is Real Estate, happy homes and familes that live in them).
At the speed of soundbytes, SOCIAL Media and Marketing has entered the world and all the ways we can (and often must) do business. SOCIAL indicates that we are all in this together, interrelated, in an interactive mode. No one can do this alone. It's basically understanding that everyone is an amplification system that is broadcasting something, somewhere...essentially, this can be duplicated, leaving a trail of breadcrumbs back to your contact information. That's what these systems can do for you. Suddenly, you're tuned into a world that historically has been literally unseen, potentially un-networked...transforming to virtually seen and visibly networked.
NEW IDEAS are sometimes hard to digest, let alone swallow. I remember the invention of the bread machine in the late 80's. NO WAY! I declared it defeated my purpose, and never invested in one. Thankfully, that attitude is not a rule for my thinking. It's worthwhile to explore new ideas and see if any part of it can apply to you or improve something in your life, like your business. I knew what I loved about making bread and the machine wasn't going to improve that. SOCIAL Media and Marketing, however, sandwiched between you and your services and product, is changing the way we can do business, and every little bit of understanding goes virtually everywhere (like RAIN!) And the best news of all is that the newest bread-making methods are being buzzed about, offered and shared, with an outlook and enthusiasm, emerging from a center of integrity and transparency---on a grand scale...BECAUSE WE CAN...because the scientific instrumentation IS HERE and technology is altering our use of time---and for the first time ever, our SPACE. It's not about THE SELF as much as it's about the self in relation to THE WHOLE and the richness and vitality of all of us together...as a SOCIAL SPECIES, developing relationships. Discover the daily bread of broadcasting that is stirring Social Media and Marketing. Learn how different applications leaven layers of experience and expertise that can invite and sustain business relationships. Get introduced to social sites and learn how they can function best to build your business relationships. With a little help (and with little or no cost!) from friends at places like ActiveRain and DomusConsultingGroup, you can learn how to use the tools and stack up the ingredients that will layer your online networking for growth and success. And, you'll have a good taste of new friends and associates along the way! Like being associated with a radio station, a broadcasting network is an alliance. But there is so much more you can do when you begin broadcasting over multiple channels and develop a poweful, online hub of networking.
Bread BRAD ANDERSOHN and RICH JACOBSON are ActiveRain breadwinners of community building, and, hands-down, are two of the
best sources of daily bread for bloggers. Established as Blogs-R-Us models of endless tutorials, insights, education, precision, enthusiasm and encouragement for ActiveRainers, assisting big-time in the hands-on integration of tools and applications for the blogosphere and beyond!
Like lightning in an atmosphere of static electricity, webinars galvanized by KEVIN BOER and PAT KITANO of DOMUS CONTULTING GROUP strike the bigger broadcasting mystery-to-most, breaking things down, illustrating to participants how to break off pieces of the broadcasting phenomenon and experiment with the leavening agents and methods as a group. They make it easy to understand (and everyone is "friend worthy" just by being on the class roster :-). I have been delightfully surprised at the willingness of others to engage professionally, not just across town, but across the country, in helping each other and sharing information.

If you are in the ATLANTA area, both Kevin Boer and Pat Kitano will be speaking at the Atlanta Real Estate Technology Conference on Friday, March 20th, along with ActiveRain's Brad Andersohn and a brilliant lineup of top-notch favorites!
DOMUS CONSULTING GROUP is currently offering FREE SLICES of their wholesome webinars, ingrained with all the byte-sized essentials for daily broadcasting . Their top ingredients createTHE BEST SANDWICH EVER, between you and your business. Sign Up For These FREE Webinars !!!!
Social Broadcasting System for Mass Media
Free webinar mini-series
February 3 and 10
Social Media for Non-Profits
Free webinar mini-series
February 4 and 11

...a TOAST to your success!
DISCLAIMER: The bread photo does not intend to imply that Kevin Boer is the brown bread of social broadcasting, nor Pat Kitano a pale agent of Transparency.
© Copyright 2009 - This posting and the contents written here, except where noted, are the property of Mara Hawks, All Rights Reserved Active in Alabama, Mara Hawks, REALTOR with FIRST REALTY of Auburn, AL, #1 Real Estate Team in Lee County, THE LEADER in professional real estate services in Auburn, Opelika & Lee County for over 3 decades! Committed to INTEGRITY, KNOWLEDGE & SERVICE. SEARCH FOR HOMES IN AUBURN-OPELIKA, ALABAMA at www.marahawks.com
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